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24 Shops für

Alex Monroe

aktualisiert 22 Februar 2010

Spring / Summer 2010

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British jewellery designer Alex Monroe grew up in Suffolk surrounded by fields, rivers and the plants and creatures which inhabit them. He trained at Sir John Cass School Of Art in London, and uses nature to inspire his whimsical, intricately beautiful jewellery.

Established in 1986, his core aspirations remain unchanged; to make great quality, wearable jewellery, which is originally designed and well priced.

Nature has always been Alex’s greatest inspiration. Whether from travels in Pakistan, walks along the hedgerows of Suffolk or even the Tuscan hills, his designs always remain inherently English. Alex always makes the original by hand in sterling silver, which gives his work its distinctive signature of such exquisite detail. He uses his skills to craft jewellery that is slightly quirky, sometimes cute, but always very feminine. The jewellery is both pretty and humorous, but consistently wearable.

The appeal of Alex Monroe jewellery can be seen worldwide. Japan has long been a strong market and the jewellery sells well across America, Europe and Asia. The brand is now very popular in Australia, and China, and in Europe it sells from Norway to Greece.

In 2001, Alex decided to turn his sights on home and concentrate on building his brand in the UK. There are now over 100 shops selling Alex Monroe jewellery across the UK and Ireland. From little shops in the Orkney Islands, to the V&A Museum shop, the jewellery has become a firm favourite. Alex’s designs are now the top-selling brand in many outlets, including Liberty in London.

For his 20th Anniversary celebrations Alex held a fabulous party in the British Embassy in Tokyo. Back in London, Alex got together with Liberty to design a special collection of jewellery, with a posh breakfast for the press and a VIP evening in store. This was accompanied by a beautiful biographical booklet for customers.

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