Ana Šekularac

Fashion designer Ana Sekularac is the designer of choice for the international fashion elite and the synonym of truly modern elegance and refined style.

Since graduating from the Istituto Marangoni’s Milan MA, and the launch of her eponymous fashion label at London Fashion Week in 2007, Ana Sekularac has continuously build her fashion house to national and international acclaim. Being at the forefront of design, Ana pushes boundaries without compromising on style - creating clothes that underline the beauty, personality and inner strength of a woman.

Her design sensibility and the combination of individuality, modern elegance and traditional craftsmanship makes her signature label a preferred choice for both the fashion conscious and the seekers of timeless style.

Today the fans of her designs include Thandie Newton, Anna Friel, Sophie Ellis- Bextor, Fergie from the Black Eyed Peas and Victoria Beckham.

In 2010, Ana creates the short films "What I create I am " and " The Phaze SS2011" presented at London Fashion Week and she is announced by Vogue Italy as their Talent 2010.

This season, Ana Sekularac held her debut at Paris Fashion Week presenting her AW2011 collection “Freedom and Love”, which embodies freedom, strength, sensuality and love of a woman. Each piece of clothing symbolizes one of these emotions and encourages its bearer to experience and express freedom, its inherent strength, sensuality, and above all love their own unique way.The color palette used in this collection are white, red, the color of sand and chocolate. The choice of materials are delicate chiffon and comforting velvet.

The Ana Sekularac Signature Collection is sold in the United Kingdom, Spain, Switzerland, Serbia, Malaysia, Kuwait and Bahrain.