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SUMMER BLOOM
The feeling of the feminine part of the collection is that of a hot summers day, getting into the holiday mood. The silhouette is loose and comfortable in light and weightless qualities, and textures are created through pleating and draping. The look has a touch of bohemian, mixed with eighties silhouettes. The key print is big flowers in a multitude of vibrant summer colours. These prints are used on floaty long dresses, flirty tea dresses, strap tops, and this spring’s essential items, jumpsuits and play suits. The look is brought up to date with pegged trousers, cropped shorts and Bermudas, and together these elements create a seductive mix of the romantic and the modern.
TROPICAL HEAT
The Jeans girl is lounging in the shade in a jungle printed floor length dress. It is all about the tropics and animals for her, and she wears these prints on boxy eighties styles with a pair of pegged trousers or heavy washed coloured jeans. Other key trends for her are jumpsuits in all shapes and sizes, turn ups on shorts and shirts, ultra light denim washes, and her new favorite animal front printed t-shirts. She mixes loud tropical prints with an eighties look to create something laidback and relaxed, but still edgy enough, to show the cool girl she really is.
NEO SIMPLISTIC
The feminine part of the collection is all about soft tailoring. The key is twisted simplicity which is beautifully manifested in an overall boxy silhouette with e.g. draped details and prints with twisted stripes or multi- coloured fl oral prints. Wear the new ‘skirt’ in shape of the bermuda shorts and match it with one of the many great blazers in vibrant spring colours. To honor the ultra feminine girl put on a squared dress in paper
touch coating and fi nish of the look with leggings and pumps to make a striking appearance. Go low-key fashionista with a pair of pegged trousers and a plain, belted top with subtle details. There is a wide range
of looks to choose from.
GLOBAL ARMY
The Urban Jeans girl is supercool in her boxy 80s shaped outfits with lots of aesthetic details such as drapings and waterfall necklines composed in a raw global army look. Metal fastenings and closures are
designed as both functionable and catchy effects in order to emphasize the utilitarian style. Heavy washes are a natural part of the theme and can be paired with for instance a printed top and leather accessories.
The pegged trousers are key item which is also seen in dropped crotch combinations – this being very cohesive to the laid-back fashionable look. The overall style can be differentiated with for instance a plastic yellow top or a graphic printed scarf to spice up the outfi ts. So put on your cool attitude and match it with a Global Army outfi t and you are ready to enter the fashion battlefield.