Damenbekleidung, Herrenbekleidung
Designer
Edwina Hörl
Seit 1996
Herkunft Tokyo
Born in Salzburg, Edwina Hörl was the winner of the first Austrian fashion award for experimental design by the Austrian Ministry of Cultural Affairs in 1990. Self-taught as a fashion designer, Edwina Hörl had assisted Yohji Yamamoto from 1991 to 1993 before launching her eponymous unisex label in Vienna in 1996. In 2000 she moved her studio to Tokyo where she currently lives. Hörl creates fashion collections on a specific theme twice a year, like KIKI/KRISE/CRISIS, MiMi – the migration-collection, or YOYOGI-YOGA – an analysis of new lifestyle trends. Her work with fashion is an intensive discussion about different cultures and societies, interdisciplinary work with other creative disciplines and conceptual realisation. It is more a process and thinking about fashion than just designing fashion. Since she has been living and working in Japan her predominant theme is 無 (MU) | NOTHING, which in some projects she tries to transform this symbolic term into fashion. She teaches Textile Arts at the Academy of Fine Arts in Vienna.