EMPORIO ARMANI

aktualisiert 11 April 2012

Frühling/Sommer 2011

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Damenbekleidung, Dessous, Damenschuhe, Herrenbekleidung, Unterwäsche, Herrenschuhe, Sportbekleidung, Accessoires, Bademode, Taschen, Brillen, Schmuck, Uhren, Parfüm

Designer
Giorgio Armani

Herkunft Mailand

Gruppe mit EMPORIO ARMANI, EA7 EMPORIO ARMANI, ARMANI, ARMANI EYEWEAR, ARMANI PRIVÉE, ARMANI JUNIOR, ARMANI JEANS, ARMANI COLLEZIONI, GIORGIO ARMANI, GIORGIO ARMANI BEAUTÉ

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FANCY GIRL

Ten key words and phrases to define a collection that gives style a fresh sense of vivacity.

Glamour: Materials with an ethnic origin – wood effect, facet cut horn effect, plaited twine effect – to create necklaces in a variety of lengths that emphasise the seductive mood: a recurrent theme that elegantly supports or else contradicts the clothes. Geometric Deco: The stunning contrast of thermo-welded leather tiles on organza, features on some remarkable smaller pieces. Lightness: As if constructed in a gravity free environment, jackets resemble gauze foulards. But these are always quintessentially Armani, with a sense of line transformed by the individuality of the fabric. Sheath: Leggings combine with skirts in stretch tulle to add élan to the figure. They provide a covering layer under above the knee skirts, or beneath voile dresses, light as a feather. Daywear: The joy of a relaxed attitude that changes the actual nature of the clothes, giving even the tailcoats a sporting slant (they are actually made of rubberised raffia). Sleekness: A natural approach that determines a total aesthetic code and even includes both the high-heeled shoes in silk satin for the evening and lace ups in canvas piped with nappa. The half heel creates a different balance according to the length of the skirt. An array of shades of colour: Mineral shades, fresh and glittering. Dawn grey, quartz grey, sandy beige, shimmers of green, a touch of black. The watermelon red of summer for evening dresses teamed with high heeled shoes in a matching shade for an irresistible coup de théatre. Graphic treatments include maxi stripes. Shape: Evening dresses, more or less flared, are designed with a straight neckline and ultra slim shoulder straps. Form: Always supported by stunning materials and workmanship: organza, rubberised raffia, leather strips on thermo welded see through organza, lace with a Lurex finish. Fancy: The quality of wit and fun, casual and free from convention, most often associated with sportswear, expressed in combinations of decorative necklaces and eclectic accessories with informal trousers and clear cut jackets with well defined shoulders – a fusion that never fails to achieve a tailor made, polished effect.

A MAN

Technical innovation, superb construction, original finishes, reconfigured materials – the Spring/Summer 2011 Emporio Armani menswear collection is a statement of contemporary values. The fabrics are lighter, reduced, transformed. There is a loose featherweight weave for a stunning take on the blazer, coated yarns for constructed gilets that are virtually jackets, and trenches as lightweight as shirts. These are genuine objects of desire for a completely refreshed wardrobe.

For summer sun, even city wear has been pared down. Jackets lose their sleeves, and trousers are replaced by Bermudas, which are always teamed with leggings. Small transparent inserts emphasise the stitching on the jackets, while shirts are in featherweight creponne. Leather features throughout – from trousers to jackets and blousons – and is given star treatment with laser cuts and animal print: armadillo, tortoise, crocodile, fish scales. Unusual motifs become graphic themes, such as the chain print on shirts, scarves and slim biker jackets as informal as a gilet. Burnished chains feature as belts and braces and accessories with powerful erotic appeal, like the small triangle in metal mesh to be knotted like a mini scarf. Piercing gives a fluid momentum to the surface of leather that almost looks knitted, as well as to stretch cotton.. Sophisticated city colours include cool shades of putty, beige and grey, plus optic white, off-white and black; there are also camouflage prints. Accessories are all important: lace-ups in camouflage or split leather, patterned flip-flops, two-tone moccasins. Large camouflage bags come in crocodile print. For the seaside there are Lycra leggings in crocodile print, and one-piece swimsuits.

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