The White Briefs
aktualisiert 4 Mai 2011
Spring / Summer 2010
The White Briefs Press release 2 Sweden, April 2010
After trying to find a well-balanced product in the landscape of aestheticism, function and understated commercialism we found nothing. So, The White Briefs became reality. The White Briefs' vision is clear, to meet the customers with a new range of compelling everyday items. The White Briefs takes social and environmental responsibility and delivers a high quality product in all aspects. Organic farming is a production method that not only respects human health and the environment, but is also a model of sustainable development, that improves the quality of the resources of local communities, helping them face global competition. We are using ICEA certificated fabrics. It's about thoughtfulness and vitality. The White Briefs encourage the introspective and breathes fresh air into one’s imagination. Be visionary and invigorate the business. The shapes are classic with an eye on subtle adjustments and detailing. Carefully made piece by pieces with well-steamed cotton bags wrapping up the products in the recycled sophisticated minimalist packaging.“ All components play an important roll to accomplish an extraordinary experience,” says Peter Simonsson Creative Director and founder. From the specific nature friendly corozo buttons to elastics, bindings, treads and refined fabrics we set the standard for the choosy consumer. It all started with the wish to create the ultimate pair of briefs, pure, white and in high quality organic cotton. It’s also the reason why we developed “other briefs” such as: T-shirts, jersey pants, kimonos, long singlet and panties. And more is to be expected.
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